
Start with the action
A responsibility is easier to discuss when it begins with a clear action. Reviewing search intent, preparing a report and coordinating an asset request are different activities. Ask what information starts each task and what a useful finished result looks like. A long list of platform names does not answer those questions.
Separate access from authority
Someone may have access to an account while still needing approval to alter a budget, publish creative or change measurement. Ask how recommendations are reviewed and where approvals are recorded. Clear authority protects the work and helps a new colleague understand when to pause.
Find the handovers
Campaign work can depend on a website, a product feed, a creative team or a measurement specialist. Explore who owns those dependencies and how requests are made. A practical example of a recent handover can tell you more than a broad promise of collaboration.
Discuss the first useful contribution
Instead of assuming a new person must change everything immediately, ask what understanding they should build first. That might mean learning the business model, checking definitions or documenting an existing process. The right sequence depends on the actual setting.
A question to take forward
Ask: “Could you walk me through a recommendation from initial observation to approval and review?” Listen for people, evidence and decision points. Write down anything that remains unclear and follow up before relying on it.